The Growing Popularity of Scented Candles: What drives purchase intent?

The Growing Popularity of Scented Candles: What drives purchase intent?

What makes the smell the most visceral of all senses in our body? The scent can move you back to grandma’s kitchen or rejuvenate your senses of a clean beach with the soft murmur of waves and fresh air. That is why buying perfumes is an unthinkable task and one that is too personal. You can have a team of experts who recommend the most suitable perfumes in technology, but in the end, you will go with your gut. Scented candles fall into this class. A aroma filled with the scent of a scented candle can be meditative and escapist.
Candles are deep-rooted tradition in many cultures and have little comfort in life. But can scented candles influence our senses about our space? Research studies have proven the important role of scented candles in the body for physical, emotional and behavioral symptoms of depression, mood, and mental health in general. The sweet aroma of candles stimulates the limbic system in our brain, which in turn stimulates our memory and emotions. This leads to the production of serotonin and dopamine, which are responsible for strengthens of our emotions, and contributes to our emotional state. A fall in serotonin or dopamine can lead to depression.

Health Benefits of Scented Candle

While certain fragrances may trigger memories that are related to them, other scents help improve your mood and overall well-being. The fragrances of lavender, geranium, and peppermint are widely used to treat various mental and physical conditions. Peppermint and spearmint help improve concentration and improve memory, ylang-ylang evokes a sense of joy and relaxation. While jasmine is widely used to evoke positive emotions. Lemon, chamomile, rosemary and geranium are best to reduce anxiety.
When it comes to scented candles, there is a certain taste of this beloved home accessory to illuminate at different times of the year. For spring and summer, the scent of rose petals, eucalyptus, lotus flower, iris and jasmine will bring freshness to your rooms. In winter, candles with sandalwood, frankincense, patchouli, or moor pine are ideal for warm air while reading a book on the couch or on the bed or during a close dinner. In the wake of the COVID-19 epidemic, scented citrus candles are a great way to lift spirits and maintain a good view.

Reasons for the Increasing popularity of Scented Candles

Candles have a strong connection to festive occasions such as birthday parties or a special candle dinner. One way to enjoy the beauty of a candle completely is to turn off the world and focus on yourself in complete silence and solitude. Candles have historically been associated with religious and religious festivals throughout the world. The mildness of the flame touches the soul. Candle lighting helps some people achieve a meditative state more easily than other methods. Scented candles have the added benefit of a subtle scent that fills the space around them.
You can choose scented candles according to your feelings and desires or as part of interior decoration. Therefore, citrus or fresh flowers appear to be ideal for the bathroom. While woody notes are an ideal choice for the living room. You can try some fragrances by changing them regularly. The thing to note is that a scented candle emits all its aroma only after an hour, and after three hours, they start to degrade. Therefore, it is better not to leave the candle for more than three hours. It is also important not to keep the candle close to the heat or to leave it exposed directly to the sun, which makes the wax softer.
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