Scope Of Digital Marketing
Before we explore the scope of digital marketing, let’s first understand the definition of digital marketing and its importance. Digital marketing is the marketing of products and services using online channels to connect with potential customers. It also includes to engage with customers to create brand awareness and sell them some products or services.
Nowadays, almost everyone is online because of inexpensive data and affordable smartphones. The number of people across the world who have access to the internet has increased exponentially. This means that if the companies want to connect with their target mass audience, they can easily do it through online channels.
Businesses today leverage digital channels such as email, social media, websites, and search engines. It helps businesses to connect with current and prospective customers.
The Future of Digital Marketing Jobs
According to Goldman Sachs report, the digital marketing career scope in the Indian internet industry is going to be worth $160 billion by 2025, which is three times its current value. Companies are now mainly focusing on shifting from traditional marketing to digital marketing. In fact, digital advertising spends are on track to reach Rs 25,000 crore in India by 2021, at a progress of more than 10.5%.This is going to result in a situation where lakhs of jobs will be available in the digital marketing sector which includes online advertising, social media marketing, content creation, and online retailing.
Especially considering the current coronavirus crisis, the job market will focus more on digital and technology skills as it will facilitate them to work remotely. Therefore, companies are searching for people who are skilled to handle digital marketing jobs. This is seen specifically in a study done by Google and BCG, where India appears to be taking a progressive digital approach in marketing, ahead of many brands across APAC, Latin America and Europe, with the most mature brands reporting significant benefits for digital marketing efforts.
Existing Careers in Digital Marketing
Careers are widely available in the digital marketing. But a great understanding of these techniques and tactics is essential for growth in the field. One of the highest paying jobs available in the digital marketing sector is Social Media Marketing. Currently, Facebook has more than 241 million active users in India. It is a million more than it does in the U.S. — making India the country with its largest user base. Ad spending in the Social Media Advertising segment is projected to reach US$772m in 2020 in India. Social Media Marketers manages the digital ads which we see on social media platforms like Facebook and Instagram. They also take care of the organic posts on these social media sites as well. Other high-paying digital marketing roles include search engine optimization (SEO) specialists, PPC specialists, and digital marketing consultants.
YouTubers can also find themselves vlogging professionally in the digital marketing space. Google announced that India was its largest and fastest-growing audience in the world with more than 265 million monthly active users on YouTube.
It is also expected that 500 million Internet users in India will consume online video. Which makes YouTube an extremely profitable place for Indian companies to advertise.
Companies also hire people for jobs like Bloggers, Email Marketers and E-commerce Experts, Marketing Automation all of which falls under Digital Marketing.